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AN INNOVATIVE NEW STRAPLESS BACKLESS BRA FROM AUSTRALIA
IS SET TO REVOLUTIONIZE HOW WOMEN VIEW THEIR WARDROBE
Dateline: March 21, 2005 ... San Antonio, TX
Contact: Marketing Manager, BustFree USA
Contact Phone: 877-366-3621 (toll free)
Web Address: http://www.bustfreeusa.com
SAN ANTONIO, TX - March 21, 2005 - BustFree USA has recently
introduced an innovative new strapless, backless bra to the US market
following it's success in Australia, Europe, the Far East and Japan.
The bra was invented in Australia by a woman who wanted a more
comfortable alternative to conventional bras. She also wanted a bra
that could be worn with the strapless, backless fashions that have
become popular in both casual and formal wear. She called her
invention the BustFree Bra.
This versatile bra works where other bras won't and does so without
adhesives. It is made from medical grade expanded polyurethane and is
actually held securely in place by the wearer's clothes. The bra has
amazed and confounded critics who did not believe that such a design
could possibly work or that it would prove so successful.
David Blacklock, President of BustFree USA, said, "This bra which is
patented worldwide, has none of the negative aspects of its main
competitors, which are generally made of silicone and are therefore
heavy and uncomfortable. They also require adhesives to remain in
place which can cause allergic reactions, they cannot be worn for more
than a few hours at a time and they take ages to put on and remove."
He also said that the BustFree bra's increasing popularity worldwide
is due to the fact that it is providing women of all ages with an
easier and much more comfortable solution to the unique undergarment
problems created by casual clothing styles and strapless, backless
formal fashions. It is soft, comfortable, light and takes seconds to
put on or take off. He said that many women are finding that its
versatility has enabled them to wear clothes that they would not have
otherwise considered wearing.
Blacklock added, "The bra has proven to have other uses not originally
considered by the inventor. It has shown to be exceptionally useful
for nursing mothers, since it is considerably easier to use than many
maternity bras. It has also proven to be a much more comfortable
alternative to silicone prostheses for women who have suffered
mastectomies."
When this revolutionary new bra was featured on the national
Australian TV Show, "Today Tonight", it was an instant success and
sales in the first month exceeded 50,000 pairs from the website and
call centers.
For more information, call 877-366-3621 toll free or visit the website
at http://www.bustfreeusa.com
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