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SELECT-A-VISION REVOLUTIONIZES THE WAY CONSUMERS BUY
READING GLASSES AT RETAIL CHAIN STORES
Dateline: April 4, 2001...Norristown, PA
Contact Name: Steve Liebers
Contact Phone: 800-822-2881 Ext. 11
Contact Fax: 610-631-9330
April 4, 2001, Norristown, PA - Select-A-Vision one of
the nation's leading Reading Glass manufacturer's recently patented what may
be the answer to a shopper's dilemma when purchasing non-prescription eyewear
in Drug Stores, Department Stores, and other traditional outlets that require
a self purchase.
Steve Liebers, President of Select-A-Vision said that his company's
invention, a patented instrument named "The MagniFinder" will make the shopping
experience more pleasurable, especially for the millions of baby boomers who
are fast becoming new reading glass customers.
Up until now, a reading glass shopper has had no accurate method
to identify which eyeglass to buy except by trying on pair after pair in front
of a rack. This haphazard approach has disappointed many customers who have
found that they have purchased the wrong power.
The MagniFinder (which is built right into their display) has
all the makings of simulating a vision exam from an optometrist, by allowing
the customer to systematically test each power from a standardized distance
without taking their eyes off the print.
"It's amazing to see how excited customers become" Liebers said.
"We've even added a voice chip to walk the customer through the entire testing
process." It is a very similar concept to the Blood Pressure Machine, which
is now very common to see in Drug Stores.
Once the customer has discovered their proper magnification, the
display also provides a variety of high fashion frames for the discriminating
reading glass shopper, who is now more confident that they are making the correct
purchase.
Liebers said, "We have revolutionized the non-prescription reader
business and have raised the bar for the industry", which seems to be important
as retailers fiercely compete with each other for valuable consumer dollars.
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